Your self-directed employment assistant
By now we have addressed several different topics that have to do with cover letters. We’ve discussed their function, outlined a variety of formats, and now this month I’m going to detail how to customize yours to make it stand out from the rest. The way to accomplish this is by adding in personal anecdotes, mentioning prior knowledge about the company in question, or including facts and hidden history about the industry you are applying to be a part of.
Being concise and articulate when writing your cover letter is essential in attracting the attention of a potential employer--not only because of presentation, but also to easily portray your background. It’s beneficial to add in personal anecdotes about you that present to the employer in question that you are unique and have a vested interest in the industry that you’re hoping to work within. For example, if you’re applying to work at a marketing firm, your recruiter might find it useful to know that you were in several creative groups in high school or studied communications in college. Mentioning any prior knowledge that you had about the place of work you’re applying to illustrates to your potential employer that you have done your research and are familiar with their company culture and mission. This will demonstrate your dedication and investment in their brand. By adding in any facts or special bits of hidden history about either the brand--or industry--that you’re applying to work in, it solidifies even more to your potential employer that you are committed and passionate about your career.
If you tailor your cover letter to include any of the above tips, you’ll bring yourself one step closer to achieving your dream job. When your enthusiasm for your career is evident in your writing, it illustrates to your potential employer that you’d be a great asset to have on their team. If you’d like to learn more about tips and tricks to enhance your cover letter, check out this interesting article I came across. As always, be sure to check out our informative Digital Tip on this topic, too. Until next month, enjoy the remainder of 2018 and have a happy and safe Holiday. See you next year--in January!