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Your self-directed employment assistant

One of the most crucial aspects of the job search is doing your research, especially before an interview with a potential future employer. It not only gives you an edge over other candidates if you have an extensive amount of knowledge because you will appear dedicated and invested, but it will allow the conversation during the interview to have an added layer of depth.

When I was actively searching for employment post college I would make it a point to do research the night before an interview with a potential new employer. I would go to their website and look up a number of aspects of their organization so I could get a full sense of who they were. Learning their mission statement gave me a sense of the values and culture that the company encompassed and allowed me to compare it to my own. Looking up the latest news and achievements for the employer was a way for me to be able to speak on current events should they be brought up and to showcase my awareness of their success. When it comes to the interviewer, it’s a good idea to learn their background for the sake of understanding their place in the company — though it’s not always possible to know that person in advance. Scrolling through their social media presence will also give you great insight into the essence and personality of the company, as well as another way to gauge their place in their given industry. Another wise decision is to read reviews about the employer in question to see what it’s like to work there. I’ve been able to get a great idea about whether or not I’d enjoy being part of a team by seeing what past and present employees had written about it. Every person will research their potential future employer to a different degree, but these are examples of what I have done when preparing myself.

Researching a company that you’re interviewing with shouldn’t be a matter of memorizing facts and spewing them at random to the interviewer, but to enhance the level of dialogue you can have with them. No matter what you learn, being able to provide them with knowledge of their company will present you as a trustworthy potential future employee and bring you closer to employment success. If you want to learn more about the importance of researching before a job interview, check out this great resource I found. As always, be sure to check out our informative Digital Tip on this topic, too. Until next time, I hope that everyone continues to stay safe and healthy as the season continues to warm amidst these uncertain times. See you in June!   

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